Every once in a while I am asked to consult on problems with my Google Shopping campaign segmentation strategy. The problem is always the same: Queries end up in the wrong campaigns, making people question whether the strategy still works. Continue reading
The migration to expanded text ads (ETAs) is still something that advertisers deal with, even today. At my agency, Bloofusion, we’ve used an AdWords script in order to keep track of our progress. Today, I’m sharing this tool. Continue reading
It’s bigger, it’s better, and it’s official: The new Quality Score Tracker is finally available!
A few days ago we stumbled upon something new in the shopping campaigns interface that I would call a step in the right direction.
The new AdWords Report Editor has rolled out to all accounts. Yes it has. Months ago.
However, only few of them actually provide a link to the get to the editor. Still, as long as you know the URL, you can use the editor without any further problem or limitation. So until Google gets around to give you the link, let me help out.
Many AdWords advertisers have already upgraded their URL’s. For those who haven’t, I’d like to share the highlights of what we’ve learned during the transition. I’ll cover the gist of what you should know, along with some nice tricks to make the upgrade easier.