Last week, Google announced v201605 of the AdWords API. The highlights included an interesting part about Expanded Text Ads – until it was removed from the announcement.
A few days ago we stumbled upon something new in the shopping campaigns interface that I would call a step in the right direction.
When Google announces new versions of their AdWords API this is usually only relevant for developers. This time, however, the API is ahead of the interface, which offers an interesting glimpse at an upcoming new feature that will likely affect all of us: Upgraded URL’s.
I went through the corresponding API guide to summarize what’s likely to come.