About this blog

Bloofusion LogoThis blog is kind of a personal endeavor of mine. Me, that’s Martin Roettgerding, Head of SEM at Bloofusion Germany. As an agency we focus on SEO and SEM, helping our clients to build strong brands and run profitable websites, mainly in the ecommerce space. We usually blog in German on the Internetkapitäne blog and also have our own SEO/SEM magazine, the suchradar (available in print as well – which you don’t care about at the moment, but we are very proud).

However, sometimes I feel the need to connect with the international PPC community and to be able to take part in discussions that started elsewhere. I don’t just want to blog about everyday things – there are many other sites that report on PPC news or write about negative keywords. Instead I want to focus on areas where I feel I have something unique to share. This (plus time constraints) often mean that it takes a long time until there is another piece on this blog. But when there is, it’s the sort of thing you haven’t read anywhere else –  and hopefully the sort of thing that’s worth your time.