No doubt – the latest AdWords interface has been a great success: With its fantastic usability, speed, and completeness, AdWords Next won over the hearts and minds of advertisers. However, starting today, selected users are seeing a little hint at the bottom:
This leads directly to the new interface: AdWords Ubernext is destined to replace the last interface and it comes with a few nice features already. Continue reading
I stumbled upon a new AdWords feature yesterday: In a few of our accounts you can now build dashboards. Continue reading
It’s not every day that Google releases five new ad extensions all at once, but it happened today. My colleague Cora Rothenbaecher and I hunted them down and took pictures – take a look! Continue reading
Every once in a while I am asked to consult on problems with my Google Shopping campaign segmentation strategy. The problem is always the same: Queries end up in the wrong campaigns, making people question whether the strategy still works. Continue reading
The migration to expanded text ads (ETAs) is still something that advertisers deal with, even today. At my agency, Bloofusion, we’ve used an AdWords script in order to keep track of our progress. Today, I’m sharing this tool. Continue reading
Last week, Google announced v201605 of the AdWords API. The highlights included an interesting part about Expanded Text Ads – until it was removed from the announcement.
Since Google announced to introduce attribution models very soon, advertisers are excited for the new data driven model. The other day, I got to take a closer look and see how it actually works.
It’s bigger, it’s better, and it’s official: The new Quality Score Tracker is finally available!
Google has just released a new version of the AdWords API. There’s nothing spectacular – unless you’re a Quality Score geek.
There’s an interesting debate on the newly introduced Smart Goals going on. Although this is the opposite of “Advanced AdWords”, I’d like to add a few points that haven’t been made yet.