Ad tests rely on data. The first part of this series was about how using the data the wrong way leads to questionable decisions. This second part is about the data itself being questionable.
When it comes to A/B testing Google Ads, experienced marketers have agreed on one thing for more than a decade: You can’t leave it to Google. You have to take control. The best practices on how to do this are also widely accepted. But guess what – it’s all nonsense. It doesn’t work and never has. Continue reading
On October 30th, Google Ads requires all URL’s to be compatible with parallel tracking. To avoid surprises deep in our clients’ accounts, we’ve developed a simple script that I’m sharing today. Continue reading
Segmenting search queries into different Google Shopping campaigns can be very easy – if you don’t have too many keywords you need segmented. However, if you want to work with 10,000 or more product-related terms, you’ll find that AdWords has some limits that make things a bit more complicated. Continue reading
No doubt – the latest AdWords interface has been a great success: With its fantastic usability, speed, and completeness, AdWords Next won over the hearts and minds of advertisers. However, starting today, selected users are seeing a little hint at the bottom:
This leads directly to the new interface: AdWords Ubernext is destined to replace the last interface and it comes with a few nice features already. Continue reading
I stumbled upon a new AdWords feature yesterday: In a few of our accounts you can now build dashboards. Continue reading
The migration to expanded text ads (ETAs) is still something that advertisers deal with, even today. At my agency, Bloofusion, we’ve used an AdWords script in order to keep track of our progress. Today, I’m sharing this tool. Continue reading