This year for the first time, there will be an SMX Advanced in Europe. For speakers this means that you better bring your A game. Here’s mine.
Customized Ads are pretty cool, but they also require some knowledge and a bit of work. In some cases, like when you’re working with a thousand ad variations, this is unavoidable. In other cases, there is a better way.
During our session “Customized Ads = Greater Ads” on September 30, Koos Hoeijmakers and I will present advanced approaches to ad customizations. In my presentation, I will introduce a new type of ad that greatly simplifies the process of customization. Benefits include:
- Implementing ad customizations gets much easier
- There’s much less knowledge required (especially for teams/organizations)
- You can get used to ad-hoc customizations instead of cumbersome implementation
- Simplification unlocks new possibilities
In short: The barrier for using ad customizations gets lowered. You can go ahead and work with them almost as easily as with regular ads – giving you and your team the creative freedom to unlock the full potential of customized ads.
Are you coming to SMX Advanced? Make sure to come by and say hello!
Martin Roettgerding is the head of SEM at SEO/SEM agency Bloofusion Germany. On Twitter he goes by the name @bloomarty, and you can find him regularly on #ppcchat.