About Martin Roettgerding

Martin Roettgerding is the head of SEM at SEO/SEM agency Bloofusion Germany. On Twitter he goes by the name @bloomarty, and you can find him regularly on #ppcchat.

From Average to Exact Part 3: Performance over Time

In recent years, Google has made many changes to the search result pages. Thanks to our large collection of ad position data, it’s possible to analyze some of the bigger trends over time.

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From Average to Exact: A New Way to Look at Positions in Google Ads

Did you know there is a way to evaluate exact positions in Google Ads? It’s not easy and not applicable to our daily business, but it makes for an interesting big picture analysis – if you have enough data.

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Debunking Ad Testing Part 3: The Small Picture

Evaluating an ad test is all about aggregated data. In the last edition of this series, I demonstrated how this can lead to the wrong conclusions by going just below the top level. Today we’ll take a look at the lowest level.

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Debunking Ad Testing Part 2: Garbage in, Garbage out

Ad tests rely on data. The first part of this series was about how using the data the wrong way leads to questionable decisions. This second part is about the data itself being questionable.

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Debunking Ad Testing Part 1: Statistical Significance

When it comes to A/B testing Google Ads, experienced marketers have agreed on one thing for more than a decade: You can’t leave it to Google. You have to take control. The best practices on how to do this are also widely accepted. But guess what – it’s all nonsense. It doesn’t work and never has. Continue reading

New Script: Are You Ready for Parallel Tracking?

On October 30th, Google Ads requires all URL’s to be compatible with parallel tracking. To avoid surprises deep in our clients’ accounts, we’ve developed a simple script that I’m sharing today. Continue reading

Organizing Negative Keywords in Large Shopping Campaigns

Segmenting search queries into different Google Shopping campaigns can be very easy – if you don’t have too many keywords you need segmented. However, if you want to work with 10,000 or more product-related terms, you’ll find that AdWords has some limits that make things a bit more complicated. Continue reading

New Interface: Google Introduces AdWords Ubernext

No doubt – the latest AdWords interface has been a great success: With its fantastic usability, speed, and completeness, AdWords Next won over the hearts and minds of advertisers. However, starting today, selected users are seeing a little hint at the bottom:

This leads directly to the new interface: AdWords Ubernext is destined to replace the last interface and it comes with a few nice features already. Continue reading