Last week, Google announced v201605 of the AdWords API. The highlights included an interesting part about Expanded Text Ads – until it was removed from the announcement.
Martin Roettgerding is the head of SEM at SEO/SEM agency Bloofusion Germany. On Twitter he goes by the name @bloomarty, and you can find him regularly on #ppcchat.
Since Google announced to introduce attribution models very soon, advertisers are excited for the new data driven model. The other day, I got to take a closer look and see how it actually works.
Martin Roettgerding is the head of SEM at SEO/SEM agency Bloofusion Germany. On Twitter he goes by the name @bloomarty, and you can find him regularly on #ppcchat.