Last week, Google announced v201605 of the AdWords API. The highlights included an interesting part about Expanded Text Ads – until it was removed from the announcement.
Latest AdWords API hints at Expanded Text Ads
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Monthly Archives: May 2016
A Closer Look at Data Driven Attribution
Since Google announced to introduce attribution models very soon, advertisers are excited for the new data driven model. The other day, I got to take a closer look and see how it actually works.