From Average to Exact Part 3: Performance over Time

In recent years, Google has made many changes to the search result pages. Thanks to our large collection of ad position data, it’s possible to analyze some of the bigger trends over time.

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From Average to Exact: A New Way to Look at Positions in Google Ads

Did you know there is a way to evaluate exact positions in Google Ads? It’s not easy and not applicable to our daily business, but it makes for an interesting big picture analysis – if you have enough data.

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Debunking Ad Testing Part 2: Garbage in, Garbage out

Ad tests rely on data. The first part of this series was about how using the data the wrong way leads to questionable decisions. This second part is about the data itself being questionable.

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Debunking Ad Testing Part 1: Statistical Significance

When it comes to A/B testing Google Ads, experienced marketers have agreed on one thing for more than a decade: You can’t leave it to Google. You have to take control. The best practices on how to do this are also widely accepted. But guess what – it’s all nonsense. It doesn’t work and never has. Continue reading