Every once in a while I am asked to consult on problems with my Google Shopping campaign segmentation strategy. The problem is always the same: Queries end up in the wrong campaigns, making people question whether the strategy still works. Continue reading
A few days ago we stumbled upon something new in the shopping campaigns interface that I would call a step in the right direction.
Over the year I’ve witnessed a lot of frustration about the lack of keywords in shopping campaigns. Oftentimes I wanted to to say, “Hey, actually…”. But it was too soon. I had to keep the secret.
A few months back, Kirk Williams published a 2014 Google Shopping Wishlist with keyword targeting being the number one wish. As it turns out, with Christmas shopping in full swing, Google still hasn’t fulfilled this wish and has given no indication that they ever will.
But now the time to reveal the secret has come. Let me show you how it’s done.