Mystery Solved: “false” in AdWords Search Queries

For about two months people have been seeing strange queries in their AdWords search terms. These queries look like regular queries except that there’s the word “false” included – at the beginning, at the end or somewhere in between. Segmenting search queries by network quickly revealed search partners as the source. Continue reading

A Closer Look at AdWords Scripts

A few weeks ago, Google announced the introduction of AdWords Scripts. It’s not really news nor is it an epiphany, but since I couldn’t find any article going much beyond the official announcement, I wanted to share my own thoughts on the subject.

finding-adwords-scriptsIf you already have access, you can find the AdWords Scripts on the left menu on the AdWords interface under the heading Automation. Continue reading