For about two months people have been seeing strange queries in their AdWords search terms. These queries look like regular queries except that there’s the word “false” included – at the beginning, at the end or somewhere in between. Segmenting search queries by network quickly revealed search partners as the source. Continue reading
Martin Roettgerding is the head of SEM at SEO/SEM agency Bloofusion Germany. On Twitter he goes by the name @bloomarty, and you can find him regularly on #ppcchat.