Google just made some very helpful additions to AdWords Scripts. One of them is that you can now use labels within scripts. To demonstrate how powerful this feature is, I’ve rewritten the Quality Score Tracker.
The first version required a spreadsheet with a list of keywords to track. It also required you to get the spreadsheet first. This new version relies on labels to mark keywords for tracking and the setup is much easier. Continue reading
Martin Roettgerding is the head of SEM at SEO/SEM agency Bloofusion Germany. On Twitter he goes by the name @bloomarty, and you can find him regularly on #ppcchat.