Using Mobile Keyword URL’s in Enhanced Campaigns

Some advertisers use keyword level destination URL’s for tracking and other purposes. And some advertisers need different destination URL’s for mobile and desktop. With Enhanced Campaigns advertisers who need both now face a problem: You can have either device-specific destination URL’s at the ad level, or keyword level URL’s with no regard for device. Fortunately, there are a few workarounds. Continue reading

An AdWords Script to Track Quality Scores

This script is outdated, but there’s a new one that is much better and much easier to use. Check out the newest Quality Score Tracker.[/su_box]Last month I wrote about AdWords Scripts and came to the conclusion that there is basically just one really exciting thing about them: You can share them! Besides Google, I haven’t found anyone doing that, so I’d like to make the first step.

The script I’m presenting here tracks selected keyword quality scores over time. If a quality score changes, it can notify you via email. The script also uses a Google spreadsheet to track the quality score of each keyword. Over time it logs the complete quality score history of your keywords in a simple, easy to use spreadsheet. Continue reading

How to predict the Impact of Exactish Match

Since Google has announced to change the matching behaviour for phrase and exact match, the reactions have ranged from unenthusiastic to strong criticism. Some advertisers have mentioned that they were going to test the new matching behaviour. Actually, you don’t have to.

Basically what’s changing here is the definition of the exact match – a phrase match is just an exact match that allows words before and after. The new exact match will cover “close variants” as well – where have we heard that before? A modified broad match also covers close variants. Might those be the same? Continue reading

Targeting Search Partners

In a recent post I wrote about segmenting search queries and the everyday things we can do with this. This time I’d like to go into an unorthodox strategy that benefits from this: Targeting specific search partners with AdWords.

Let’s be clear: Going after Google search partners directly is not possible with AdWords. What is possible is to identify and target certain search partners if they come with very distinct search queries. This strategy is not exactly new, but it is something that many people have probably never heard about. That’s why it’s perfect for this blog. Continue reading