No doubt – the latest AdWords interface has been a great success: With its fantastic usability, speed, and completeness, AdWords Next won over the hearts and minds of advertisers. However, starting today, selected users are seeing a little hint at the bottom:
This leads directly to the new interface: AdWords Ubernext is destined to replace the last interface and it comes with a few nice features already. Continue reading
I stumbled upon a new AdWords feature yesterday: In a few of our accounts you can now build dashboards. Continue reading
It’s not every day that Google releases five new ad extensions all at once, but it happened today. My colleague Cora Rothenbaecher and I hunted them down and took pictures – take a look! Continue reading
Last week, Google announced v201605 of the AdWords API. The highlights included an interesting part about Expanded Text Ads – until it was removed from the announcement.
Since Google announced to introduce attribution models very soon, advertisers are excited for the new data driven model. The other day, I got to take a closer look and see how it actually works.
A few days ago we stumbled upon something new in the shopping campaigns interface that I would call a step in the right direction.
When Google announces new versions of their AdWords API this is usually only relevant for developers. This time, however, the API is ahead of the interface, which offers an interesting glimpse at an upcoming new feature that will likely affect all of us: Upgraded URL’s.
I went through the corresponding API guide to summarize what’s likely to come.