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New AdWords Beta: Dashboards

Posted on May 9, 2017 by Martin Roettgerding
4

I stumbled upon a new AdWords feature yesterday: In a few of our accounts you can now build dashboards. Continue reading →

Posted in News | 4 Replies

AdWords Releases Five New Ad Extensions

Posted on April 1, 2017 by Martin Roettgerding
1

It’s not every day that Google releases five new ad extensions all at once, but it happened today. My colleague Cora Rothenbaecher and I hunted them down and took pictures – take a look! Continue reading →

Posted in News | 1 Reply

Troubleshooting Google Shopping Search Query Segmentation

Posted on February 27, 2017 by Martin Roettgerding
10

Every once in a while I am asked to consult on problems with my Google Shopping campaign segmentation strategy. The problem is always the same: Queries end up in the wrong campaigns, making people question whether the strategy still works. Continue reading →

Posted in Google Shopping | 10 Replies

New Script: ETA Migration Checker

Posted on February 13, 2017 by Martin Roettgerding
2

The migration to expanded text ads (ETAs) is still something that advertisers deal with, even today. At my agency, Bloofusion, we’ve used an AdWords script in order to keep track of our progress. Today, I’m sharing this tool. Continue reading →

Posted in AdWords Scripts | 2 Replies

Latest AdWords API hints at Expanded Text Ads

Posted on May 30, 2016 by Martin Roettgerding
2

Last week, Google announced v201605 of the AdWords API. The highlights included an interesting part about Expanded Text Ads – until it was removed from the announcement.

Continue reading →

Posted in News | 2 Replies

A Closer Look at Data Driven Attribution

Posted on May 24, 2016 by Martin Roettgerding
7

Since Google announced to introduce attribution models very soon, advertisers are excited for the new data driven model. The other day, I got to take a closer look and see how it actually works.

Continue reading →

Posted in News | 7 Replies

Introducing the Quality Score Tracker v3.0

Posted on March 11, 2016 by Martin Roettgerding
156

It’s bigger, it’s better, and it’s official: The new Quality Score Tracker is finally available!

Continue reading →

Posted in AdWords Scripts, Quality Score | 156 Replies

Keyword Quality Score Up Close

Posted on February 4, 2016 by Martin Roettgerding
16

Google has just released a new version of the AdWords API. There’s nothing spectacular – unless you’re a Quality Score geek.

Continue reading →

Posted in Quality Score | 16 Replies

How Smart Are Smart Goals?

Posted on December 16, 2015 by Martin Roettgerding
7

There’s an interesting debate on the newly introduced Smart Goals going on. Although this is the opposite of “Advanced AdWords”, I’d like to add a few points that haven’t been made yet.

Continue reading →

Posted in Discussion | 7 Replies

A Little Progress with Google Shopping

Posted on September 13, 2015 by Martin Roettgerding
Reply

A few days ago we stumbled upon something new in the shopping campaigns interface that I would call a step in the right direction.

Continue reading →

Posted in Google Shopping, News | Leave a reply

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