Some advertisers use keyword level destination URL’s for tracking and other purposes. And some advertisers need different destination URL’s for mobile and desktop. With Enhanced Campaigns advertisers who need both now face a problem: You can have either device-specific destination URL’s at the ad level, or keyword level URL’s with no regard for device. Fortunately, there are a few workarounds. Continue reading
Martin Roettgerding is the head of SEM at SEO/SEM agency Bloofusion Germany. You can find him on LinkedIn.