The migration to expanded text ads (ETAs) is still something that advertisers deal with, even today. At my agency, Bloofusion, we’ve used an AdWords script in order to keep track of our progress. Today, I’m sharing this tool. Continue reading
It’s bigger, it’s better, and it’s official: The new Quality Score Tracker is finally available!
A few days ago we stumbled upon something new in the shopping campaigns interface that I would call a step in the right direction.
The new AdWords Report Editor has rolled out to all accounts. Yes it has. Months ago.
However, only few of them actually provide a link to the get to the editor. Still, as long as you know the URL, you can use the editor without any further problem or limitation. So until Google gets around to give you the link, let me help out.
Many AdWords advertisers have already upgraded their URL’s. For those who haven’t, I’d like to share the highlights of what we’ve learned during the transition. I’ll cover the gist of what you should know, along with some nice tricks to make the upgrade easier.
Over the year I’ve witnessed a lot of frustration about the lack of keywords in shopping campaigns. Oftentimes I wanted to to say, “Hey, actually…”. But it was too soon. I had to keep the secret.
A few months back, Kirk Williams published a 2014 Google Shopping Wishlist with keyword targeting being the number one wish. As it turns out, with Christmas shopping in full swing, Google still hasn’t fulfilled this wish and has given no indication that they ever will.
But now the time to reveal the secret has come. Let me show you how it’s done.