When Google announces new versions of their AdWords API this is usually only relevant for developers. This time, however, the API is ahead of the interface, which offers an interesting glimpse at an upcoming new feature that will likely affect all of us: Upgraded URL’s.
I went through the corresponding API guide to summarize what’s likely to come.
Martin Roettgerding is the head of SEM at SEO/SEM agency Bloofusion Germany. On Twitter he goes by the name @bloomarty, and you can find him regularly on #ppcchat.