Last week, Google announced v201605 of the AdWords API. The highlights included an interesting part about Expanded Text Ads – until it was removed from the announcement.
Martin Roettgerding is the head of SEM at SEO/SEM agency Bloofusion Germany. You can find him on LinkedIn.
Since Google announced to introduce attribution models very soon, advertisers are excited for the new data driven model. The other day, I got to take a closer look and see how it actually works.
Martin Roettgerding is the head of SEM at SEO/SEM agency Bloofusion Germany. You can find him on LinkedIn.